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AWEJ for Translation & Literary Studies, Volume 8, Number 2 May 2024 Pp.115-130

Cultural Nationalism or National Culture as Portrayed in Indian Popular Culture: The Case of Indian Visual Media

Department of Foreign Languages, College of Arts & Humanities
Jazan University, Jazan. Kingdom of Saudi Arabia
Corresponding Author: mschagla@yahoo.com

Department of Foreign Languages, College of Arts & Humanities
Jazan University, Jazan, Kingdom of Saudi Arabia

Department of Foreign Languages, College of Arts & Humanities
Jazan University, Jazan, Kingdom of Saudi Arabia

Abstract:

Ever since Friedrich Meinecke proposed the distinction between the terms “cultural nation” (Kulturnation) as expressed in fine art and “Statsnation” (political nation), the cultural sphere of nationalism or nationalist idealogy/culture has been quoted either out of context or misquoted/misinterpreted to demean other cultures and reinforced ostensibly to carve out a false or “imagined” national identity in the Indian context and more so in the Indian popular culture. Does it reflect the culture of the majority populace in India? Why does it hegemonize other cultures? With the mainstream narratives and myths that underlie the Indian media, popular culture galvanizes around terms like nationalism, national identity and others. The main aim of this article is to unravel and deconstruct the notion of national culture and all the accompanying terms associated with it. It becomes significant in the present socio-cultural-politico-Indian context with its approach towards feudalism and postcolonial imperatives. The main question is how these terms are appropriated and subverted to form a new meaning, perhaps a historical revision. Randomly, nine Indian films were chosen for observation. The analysis reveals that a microscopic minority invokes the metanarrative of hypernationalism and cultural homogenization to placate the democratic forces and achieve their hidden agenda. Since it is value-based, its recommendations too primarily belong to the moral turpitude of those who are in power.

Cite as:

Chagla, M.S., Mahmood, K., & Hossain, M. J. (2024). Cultural Nationalism or National Culture as Portrayed in Indian Popular Culture: The Case of Indian Visual Media. Arab World English Journal for Translation & Literary Studies 8 (1), 115-130.

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Dr. Mohammad Sherfudeen Chagla is an Assistant Professor working in English Language Unit, Jazan University, Saudi Arabia. He completed his doctoral degree in the year 2003 from the Indian Institute of Technology (IIT), Kharagpur, India and thereupon worked as a research and teaching faculty in Tomas Bata University, Zlin, Czech Republic. He has around 20 years of teaching experience and the last fifteen years has been in the middle east countries of Oman, Kuwait and Saudi Arabia.
ORCID ID: https://orcid.org/0000-0001-7633-2616

Khalid Mahmood Muhammad Ibrahim is working as a Lecturer in English Language Unit, Jazan University, Saudi Arabia. He completed his Master degree in English Language and Literature in the year 2002 from Peshawar University Kpk, Pakistan. He was a Lecturer in Government College Balakot. He has around 20 years of teaching experience and the last fifteen years are as a Lecturer in Jazan University, Saudi Arabia. E-mail: kmibrahim@jazanu.edu.sa & khalidpak34@gmail.com
ORCID ID: https://orcid.org/0009-0004-5282-528X

Md. Jakir Hossain has been working as a Lecturer in the English Language Unit of Jazan University, Saudi Arabia since 2009. Mr. Hossain completed his Master’s in English in 2003 from the University of Rajshahi, Bangladesh and has commendable experience of teaching at various reputed universities at home and abroad for about 20 years.
E-mail: jakir_1976@yahoo.com   ORCID ID: https://orcid.org/0009-0005-9734-5770