A Conceptual Study of Metaphors in Moroccan Tachelhit Variety

AWEJ for Translation & Literary Studies, Volume 4, Number2. May  2020                                   Pp. 31-55
DOI: http://dx.doi.org/10.24093/awejtls/vol4no2.3

Full Paper PDF

 

A Conceptual Study of Metaphors in Moroccan Tachelhit Variety 

Youness Boussaid
Center of Letters and Human Sciences
Ibn Zohr University
Agadir, Morocco

 

 

Abstract:
This paper investigates conceptual metaphors in the Moroccan Tachelhit variety in the light of the contemporary theory of metaphor advanced by Lakoff and Johnson (1980). The main objective of this research is to find out the conceptual differences between Tachelhit and English language. It also aims at contributing to the field of metaphor in Tamazight linguistics as well as filling the gap that exists in the literature. This qualitative research adopted content analysis as a technique with which data is collected, categorized, and analyzed. This research shows that metaphor can be used as a tool to examine the cultural groupthink of communities. The main findings of the present study include the conceptual differences between Tachelhit and English  in metaphors such as: TIME IS A HUMAN BEING, NEWS IS A HUMAN BEING, DIRECTNESS IS UP, WORDS ARE LIQUID, HUNGER IS A KILLING THING, WEAKNESS IS EMPTINESS, GOODNESS IS A STRAIGHT LINE, MONEY IS DIRT, USEFULNESS IS A PRECIOUS OBJECT and REPUTE IS A DELICATE OBJECT; which are all examples of conceptual metaphors that exist in Tachelhit. This research paper also demonstrates that metaphor can structure gestures the way it structures metaphoric linguistic expressions. Conceptual metaphors are vital elements that need be taken into consideration in intercultural as well as intracultural contexts to overcome communication failures.
Keywords : conceptual metaphor theory, gesture, Tamazight, Moroccan Tachelhit

Cite as: Boussaid, Y.  (2020). A Conceptual Study of Metaphors in Moroccan Tachelhit Variety. Arab World English Journal for Translation & Literary Studies 4 (2) 31-55.
DOI: http://dx.doi.org/10.24093/awejtls/vol4no2.3

References

Boroditsky, L. (2001). Does Language Shape Thought?: Mandarin and English Speakers’ Conceptions of Time. Cognitive Psychology 43, 1–22.

Bussmann, H. (1996). Routledge Dictionary of Language and Linguistics (G. P. Trauth & K. Kazzazi, Trans.).  London: Routledge.

Chaker, S., & Mettouchi, A. (2006). Berber. In K. Brown, & S. Ogilvie (Eds.), Concise encyclopedia of languages of the world (pp. 152-157). Oxford: Elsevier Ltd.

Cienki, A. (2008). Why study metaphor and gesture? In A. Cienki, & C. Müller, Metaphor and gesture (gesture studies V3, pp. 219-245). Amsterdam: John Benjamins Publishing Co.

Kövecses, Z. (2005). Metaphor in culture: universality and variation. Budapest: Eötvös Loránd University

Kövecses, Z. (2010). Metaphor: A practical introduction (2nd ed.). New York: Oxford University Press.

Krishnamurthy, R. (2005). Teaching and learning English metaphors. Japan: JALT

Lakoff, G. (1992). The contemporary theory of metaphor. In A. Ortony (Ed.), Metaphor and thought (2nd ed, pp. 202-251). Cambridge: Cambridge University Press.

Lakoff, G. (2004). Don’t think of an elephant: Know your values and frame the debate- The essential guide for progressives. White River Jct., Vt.: Chelsea Green.

Lakoff, G. (2008). The neural theory of metaphor. In R. Gibbs, (ed.), The Cambridge Handbook of Metaphor and Thought (pp. 17-38). Cambridge: Cambridge University Press.

Lakoff, G. (2004). Don’t think of an elephant! Know your values and frame the debate: the essential guide for progressives. White River Junction, Vt: Chelsea Green Pub. Co.

Lakoff, G., & Johnson, N. (1980). Metaphors we live by. Chicago: The university of Chicago press.

McNeil, D. (1992). Hand and Mind: What gestures reveal about thought. Chicago:   University of Chicago Press.

Raii, J. (2009). Metaphor in day-to-day Arabic speech: A conceptual approach. Tishreen University Journal for Research and Scientific Studies- Arts and Humanities Series, 31 (1), 175-193.

Seguenfle, M. (2011). La métaphore dans la littérature amazighe [Metaphor in Amazigh literature]. Morocco: Éditions Universitaires Européennes

Tavakoli, H. (2012). A dictionary of research and methodology and statistics in applied linguistics. Iran: Rahnama Press.

Thibodeau, P. H., & Boroditsky, L. (2011). Metaphors we think with: The role of metaphor in reasoning. PLoS ONE, 6(2), Article e16782.

Yeou, M. (2016). Metaphor and Metonymy in Body Parts in some Amazigh Varieties: The Case of the ‘Head’ and its Parts. Asinag, 11, 2016, p. 89-113

384total visits,1visits today